sadia ✿

the difference between a good product designer and a great one is how many of their own "clever ideas" they delete before shipping.

if your onboarding has 6 steps, your product has 6 problems.

designers, please: if the label is "remove" the button color is not red. red is for consequential and irreversible. everything else is a normal button. save the alarm bells for actual alarms.

you can tell a lot about a company's health by whether the designers have working prototypes or 40-slide decks.

"can you make it more premium" usually means "add more whitespace and reduce the number of choices." not always, but almost always.

your empty state is the most read screen in your app. it is also the least designed screen in your app. this is a problem.